| » Design and Art Direction (D&AD) Student Design Competition |
Date: March 2004 |
| » Brief |
| Chosen from a list of Design Briefs, I chose the Smirnoff Ice / Corus Steel Design Brief. The aim of the brief was to re-design the smirnoff ice can to appeal to males ages 18-24. I did this by simply making the can more manly, by decreasing the height and widening the base. I also added a second ringpull for air intake and speedy drinking. |
| » Design |
|
| » Related Links |
Design and Art Direction Website
Smirnoff Ice Website |
|
)
)
)
)